40 is the new 20: Winning in the Beauty Industry by attracting mature clients
Continuing growth in the beauty industry continues without signs of slowing down. The overall global medical aesthetic market is projected to reach $15.9 Billion by 2025 from $9.4 Billion in 2020 (Market Report) and the global facial care market, which includes non-surgical treatments as well as skincare products is expected to reach $132.7 Billion by 2025.
The growing adoption of non-invasive treatments, patient demand for non-invasive facial aesthetic treatments, increased disposable income and rising adoption among older individuals are key factors driving the growth.
IPL Hair Removal
Hair removal is still the number one non-invasive service requested behind Botox and most popular with women aged 35-64 and more than 7 million women in Canada fall into this demographic.
Acne is still the number one skin condition people seek treatment for. Approximately 50 million people each year are affected by some type of acne and over 80% or people will experience acne issues during their lifetime. Offering multiple acne solutions, such as Dermalase IPL skin treatments in conjunction with topical cremes for your clients can help grow your business as well as attract new customers.
Seeking the fountain of youth has been a reoccurring goal of older individuals throughout history. With an aging population and increased awareness of non-invasive treatments and skincare products, it’s important to connect with this demographic in your marketing by offering them services and products they are most interested in.
Only 30% of skin issues are being evaluated by dermatologists and this demonstrates that many people are simply not aware of the possible treatments available to them. Spas, salons and beauty businesses that offer skin care services and treatments need to be sure to inform their existing clients as well as new potential customers of the services they offer.
Hair removals, photo rejuvenation, skin tightening, wrinkle reduction are trending treatments on social media – however, they have proven the test of time as the most popular non-invasive services available in Canada. Tools that offer many of these treatments, such as the Dermalase IPL Hair Removal and Skin Rejuvenation device, are good investments to expand your existing service menu as well as client type – and keep existing customers from straying to another business.
If you want to learn more about the Dermalase IPL - the lowest priced, Health Canada approved IPL Laser Hair Removal and Skin Rejuvenation device manufactured and serviced right here in Canada, including training and certification - just give us a call at 604-788-3413 to book your FREE demonstration.