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Don't panic: Tips to winning back clients & landing new ones to fill your beauty appointment book
After the holiday season, business may feel slower than usual and it’s important to work hard to ensure your business has enough clients...
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6 Valentine’s Day marketing ideas for your medi-spa
Valentines Day is quickly approaching and love is in the air – but, life seems to be getting more hectic daily and people will be...
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6 ideas to kick off the New Year with your Beauty Business
Ringing in the New Year marks a great time to look back and plan for an even better year. The changing of the calendar is usually a time...
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5 Beauty Business Marketing Ideas for January & February
January and February can be tough months for some beauty business, aesthetic clinics or beauty spas – but, that’s not the case for savvy...
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10 proven ways to spend less on your beauty business marketing!
Cutting your beauty business marketing is never a good option. Without advertising and marketing your medi-spa or beauty business is more...
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8 Tips for Great, Profitable Consultations
A great consultation for both new or existing customers can potentially have your client book three, four or even an entire years worth...
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IPL Hair Removal is one of the most profitable business in the beauty industry!
The right time to start a laser hair removal business is right now - because the laser hair removal salon industry is still in its growth...
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By sharing her passion for beauty Alicia Kneeland-Teasdale fulfills her dreams
Alicia Kneeland-Teasdale is a Red Seal Journeyman hair stylist and aesthetician with over 20 years experience in the industry. She also...
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5 Valentine's Day marketing ideas for your medi-spa
The Holiday season may feel like it’s just behind us and we need a moment to take a breath, but it’s time to think about your Valentine...
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Persistence is the key to achieving your beauty business goals
Many of us have heard the phrase; ‘Persistence is the key to achieving your goals’. The difference between a successful beauty businesses...
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Promote your gift cards all year to grow your business
Gift cards, gift vouchers, gift certificates – what ever you call them they work! So, why do so many medi-spas and other aesthetic...
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FALL in love with your skin again
During summer our skin takes more sun abuse than other times of the year. Even with high SPF lotions, hats and attempting to stay in the...
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40 is the new 20: Winning in the Beauty Industry by attracting mature clients
Continuing growth in the beauty industry continues without signs of slowing down. The overall global medical aesthetic market is...
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Winning back clients after COVID and filling your beauty appointment book
COVID has had a dramatic impact on the beauty industry in Canada due to lockdowns, capacity restrictions, concerns about safety, etc –...
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Think global, act local - digital advertising for beauty businesses
Before the internet was ubiquitous across the globe – discovering a new business to provide a specific product or service at a specific...
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Growing a home beauty salon into a successful retail salon & laser centre - during COVID and beyond
Strawberry Hill Hair & Beauty Salon evolved from a small home based business 21 years ago to a thriving retail location in the heart of...
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Investing in an IPL laser device is good business sense during these challenging times
The COVID-19 pandemic has overturned many assumptions and beauty businesses that were not prepared to pivot in response to both...
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New Year's Resolutions: Rethinking work-life balance
From the challenges of working at home to the challenges of child care, 2020 eroded the border between our labour and leisure time. Maybe...
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Natalie pivots careers and rekindles her passion to help others in the beauty industry
Natalie’s career was on track managing a successful oral surgeons office, happily married, a mother of two children and everything was...
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Gloria Vergara-Octaviano
Maskne is the New Acne
This pandemic had brought a lot of “new normal” and “MASKNE” is one of them. Since Melanin Aesthetics and Laser Clinic re-opened in May,...
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