Online reviews used to primarily for restaurant or hotels – but a lot has changed and now I’m sure all of us hasn’t made a purchase on Amazon without reading...

It’s inevitable as we age that fine lines, wrinkles, sagging skin and a dullness or loss of skin glow begins to become more apparent. Most often all of these...

Have you always wanted to quit your day job to start your own beauty business – but, haven’t quite gone for it? Have you spent a lot of time thinking about g...

What’s your New Year’s Resolution? How many of them do you have? If you’re like me, It’s that time of year when we set our New Year’s Resolutions with the be...

The beauty industry is dynamic and ever-changing and as a successful beauty services provider, you will want to keep up with these changes. The key to remain...

A thorough, quality consultation is an integral part of winning new business and growing your profits To be successful with your media-spa, it's important to...

It’s only October, but you should be planning your holiday marketing now for your beauty business. According to The National Retail Federation, beauty and fa...

Whether you are thinking of starting your own beauty business, or have already been in business for years - often equipment purchases can help you build or e...

Instagram is the hottest social media platform under the sun right now – and if you are in the beauty industry – this is the perfect platform for you. Look l...

Discounting and lower your prices, also lowers your brands value as well as effects your profitability - so, when you make a decision to cut a price, be sure...

We know that marketing can be costly, such as running ads in your local newspaper or printing and mailing a direct flyer, but there are much more powerful wa...

Christine was previously a successful spa owner with more than 1700 sq. ft and a number of stylists. Over time, Christine decided that she wanted to downsize...

As summer is quickly approaching and the temperature rises, people become more interested in hair removal and skin rejuvenation treatments – and now is the t...

No matter what business you have, you will have to embrace marketing to grow and maintain a solid customer base - and increase revenue. Spas and Salons can o...

You may have not considered it - with the advent of social marketing - and it may seem passé, joining a local Chamber of Commerce, but, the truth is that bei...

Saima Ikram of Freya Medi-Spa is enjoying the fruits of a successful business and has plans to open more branches of her spa, but the path to her success was...

Tired of shaving, tweezing or waxing and thinking of trying laser hair removal to go hair-free for good? Here’s everything you need to know about your first ...

Little over a year later, Tammy Stephens home-based business, Aisling Laser & Skin Care, is going as strong as ever. In fact, in her 15th month of business s...

Just because you’ve added a new service or treatment to your beauty business – doesn’t mean your clients are going to rush to book appointments. Of course, y...

For some aesthetic and medi-spa businesses, January and February can be tough months getting clients in through the door after frenzied holiday spending. The...