The Holiday season may feel like it’s just behind us and we need a moment to take a breath, but it’s time to think about your Valentine marketing ideas for your beauty spa or salon.
So, rather than be unprepared and miss out on this lucrative opportunity, lets take the time to gather and implement some ideas to generate additional income and win new customers.
A growing trend on Valentine’s Day is the preference for experiences over “stuff.” and 39% of people prefer “the gift of experience.” (Source: Entrepreneur magazine).
Unlike the Christmas holidays, most Valentines shoppers don't plan in advance and only begin shopping in early February - so you have time to implement your strategy today.
Your goals should be to: Get more customers through the door, Make more up-sells and cross-sells as well as Increase brand loyalty.
Skip the flowers and give her what she really wants – a gift card. Men are often last minute shoppers and a gift card is an ideal time saver for them. If they spend more than $300 on a hair removal or skin rejuvenation gift card, throw in a bonus goodie bag or gift basket to complete the gift.
Couples packages. This is a great way to expand your client base to include the significant other. Expand the package to include 1-2 more services, plus some chocolate to set the mood for an unforgettable first experience at your media-spa. (Marketing materials from Nubody Marketing client portal)
Buy one-get one promotion. This is a classic promotion that always gets a customer attention – and a great way to introduce them to multi-service treatments such as hair removal or skin rejuvenation.
Valentine’s Day come back. Encourage your clients to schedule a future appointment with 25% off their next visit – and be sure to include an expiration date so they book right away.
GALentines specials! February 13th is a nonofficial holiday known as a day for 'ladies celebrating ladies'. Many women love to support each other, so be part of the BFF club by offering group services and packages with special discounts for them as well.
When asked in a recent survey by Chillisauce, 15% of women said their ideal gift for Valentines Day would be a spa treatment.
Keep your business on track with a strategic marketing plan and find out expert tips and ideas for marketing your medi-spa or beauty business this year with by reading more content on Nubody's Blog
__________________________________________________________
If you want to learn more about the Dermalase IPL - the lowest priced, Health Canada approved IPL Laser Hair Removal and Skin Rejuvenation device manufactured and serviced right here in Canada, including training and certification - just give us a call at 604-788-3413 to book your FREE demonstration.