How to be your own beauty business boss
Have you always wanted to quit your day job to start your own beauty business – but, haven’t quite gone for it?
Have you spent a lot of time thinking about getting started, but guilty of not actually doing anything about it?
I’ve helped hundreds of want-to-be entrepreneurs who dream of being their own boss get started with their own businesses – or in other cases, helping them expand from offering a few aesthetic services to adding IPL hair removal and skin rejuvenation to their menus and greatly increasing their profit.
There is never a ‘perfect’ time to get started and many people hide behind that excuse. The real truth might be that you are afraid of failure, hard-work or even what you imagine is the risk to getting going.
These are common concerns for everyone thinking of starting a new business if they haven’t done it before – and becoming your own boss does take commitment, courage and work – it’s not for everyone.
New Business is hard work
IF you are unmotivated and like the routine of going to work from 9 to 5, making someone else’s business a success, maybe being an entrepreneur isn’t for you. However, if you want to build something that is entirely your own, something you would be proud of and reap the financial rewards yourself – then you are an ideal candidate to starting your own business.
A good test if whether you have what it takes to become an entrepreneur, is to ask yourself ‘Do you come home after your full-time job and still have the energy to work on your business plan, rather than turn on Netflix?”
Reduce your risk with your new business
One of the least risky ways to get started with your own business is to start from home. Here you won’t have many of the overhead costs associated with a commercial location and it can be low cost way to build your clientele.
Below is a typical and minimal supply list to getting started with Hair Removal and Skin Rejuvenation laser in your own home (prices subject to change).
Approximate costs are $500 for supplies
Additional marketing and business items:
Appointment book (your local stationary store is an ideal location to find an appointment book)
Medical waiver consent forms for each client (Nubody supplies a template that you can print at home)
Price list flyer (you can build your own flyer on your computer and print at home to save money)
Business cards (local print shops regularly print business cards for less than $100)
The approximate costs are $150 (including print paper and ink)
Ok, lets recap the approximate costs to starting your spa;
Dermalase IPL monthly Lease-to-Own is anywhere from $600 - $900/mth depending on your credit (O.A.C.)
Business license/Health Approval/Insurance is approximately $200
Setup/Treatment supplies $500 (some of these are one-time costs, e.g.: bed)
Business/Marketing supplies $150
Totalling approximately $1450 - $1750 to get started on a modest budget
That would only take 6 or 8 upper or lower leg treatments per month – or approximately
4 hours of work – to recoup. And remember, many of these initial start up costs are not passed on to the following months.
Another low risk option is to begin your business inside of an existing Medi-Spa or Beauty Salon - by renting a room inside their establishment.
Many spas and salons already have the infrastructure for you to get started, as well as existing clientele and walk by traffic. While there will be additional monthly costs, such as rent, it is still less costly than starting a commercial location.
You can read more on how quickly you can get started by renting a room here:
Fear of failure
Every new business owner is worried their business will be a flop. However, by mitigating the risks (home salon or room rental), you will have a very low initial investment, which can help mitigate those fears. We’ve all made unfortunate decisions in our lifetimes that have cost us some money - some of them small and some larger - but, I bet that in each case, we’ve been able to overcome those mistakes.
Read more about how to get over your fear of starting your own media-spa business here:
With business, just break every step down into smaller actions and there is every likelihood you will be successful. Remember that one of the most important aspect of any business is sales. Building your customer base, getting new clients and repeat business as well as referrals. If you focus on this as much as you do on your paint schemes or logo font - you will do very well.
Perfect is the enemy of success
Thomas Edison said ‘Genius is one percent inspiration and ninety-nine percent perspiration’. While we may not be the genius that Edison was, his quote is equally applicable to all of us - and just by working hard and consistently, we can achieve anything we set our minds to.
You can read more about how to start your own Medi-Spa here:
If you want to learn more about the Dermalase IPL - the lowest priced, Health Canada approved IPL Laser Hair Removal and Skin Rejuvenation device manufactured and serviced right here in Canada, including training and certification - just give us a call at 604-788-3413 to book your FREE demonstration.