How to restart your beauty business with positive customer reviews after COVID-19
With the COVID-19 pandemic effecting business across Canada, it’s more important than ever to boost your beauty business by generating positive customer reviews.
Survey’s have shown that customers are increasingly using the internet to research purchases and according to this Podium research REPORT, 83% of customers have been influenced by an online customer review when choosing choosing their skin rejuvenation, hair removal or other beauty treatments and 60% look at reviews weekly.
Quality over price
Price isn’t the only thing your clients care about – they also value a great experience and the report suggests that 68% of your beauty customers are willing to pay up to 15% more for your services if they believe they will have a better experience
Quality content is king
What your review says matters. Clients don’t just glance at the star rating, they also look to see how many reviews you have. They will dig deep into the detailed comments made by your customer reviews to discover how they imagine their own experience will be with your beauty treatment.
Quality reviews are a two-way street
Your clients aren’t just reading reviews – a vast majority also leave reviews – if you ask. According to the report, up to 77% would be willing to leave a review if you ask, however you have to make the process as easy as possible.
Google reviews are the highest rated from customers, with Facebook following behind. Search for your business name on Google and if you see ‘Is this your business’, it means you haven’t yet claimed it. Fix that by following the Google instructions found HERE. Be sure you also have a Facebook business page as potential beauty customers also look closely at social media when choosing their services.
Be sure to send a thank you follow up email after your customer treatment and leave a link to both Google and Facebook, with a request for a review so your customers can easily click and leave that positive testimonial.
Consider offering a draw or points towards your own loyalty programs for positive customer reviews.
Finally, don’t forget to thank your customers after they leave you that positive review – after all, reviews really are a two-way street.