Invest in your medi-spa: Top 10 reasons to join your local Chamber of Commerce
You may have not considered it - with the advent of social marketing - and it may seem passé, joining a local Chamber of Commerce, but,...
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Building strong, long lasting friendships has made Freya Medi-Spa a success
Saima Ikram of Freya Medi-Spa is enjoying the fruits of a successful business and has plans to open more branches of her spa, but the...
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Everything you need to know before your first IPL Hair Removal appointment
Tired of shaving, tweezing or waxing and thinking of trying IPL laser hair removal to go hair-free for good? Here’s everything you need...
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1 year later and Tammy's business is flourishing more than ever!
Little over a year later, Tammy Stephens home-based business, Aisling Laser & Skin Care, is going as strong as ever. In fact, in her 15th...
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Launching a new beauty or aesthetic service
Just because you’ve added a new service or treatment to your beauty business – doesn’t mean your clients are going to rush to book...
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Medi-spa marketing ideas and calendar
For some aesthetic and medi-spa businesses, January and February can be tough months getting clients in through the door after frenzied...
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Top 5 critical questions to ask before buying a beauty laser
When you make the decision to purchase your laser, you are also making a decision to begin a relationship with the laser manufacturer -...
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Why we offer free training & certification when you purchase the Dermalase IPL
Hair reduction is still one of the most popular treatments in salons and spas across Canada today. The use of Intense Pulsed Light (IPL)...
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Dr. Gloria Octaviano, explains the differences between Lasers and IPL beauty devices.
Dr. Gloria Octaviano, explains the differences between Lasers and IPL (Intense Pulsed Light) devices. Lasers (eg. Diode, NdYag) use a...
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How to hire the right aesthetician for your medi-spa or salon
When I first owned and ran my salons, before starting NuBody Equipment, I found that hiring an aesthetician was a little bit like cooking...
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7 out of 10 customers considering cosmetic procedures and, in Canada, hair removal & skin rejuve
It's no secret that the beauty industry in Canada is booming and Canada is a global leader with more than $1.4 Billion in sales in the...
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Tammy profoundly changed her life with the Dermalase IPL and is rewarded with $14,000 in earnings ju
In 2017, Tammy Stephens, a single mother, was working two jobs, taking care of her ill home-bound daughter, as well as suffering from her...
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Branding your beauty business 'It takes more than a tiara to make you Queen of England'
Running a business has numerous facets to be considered, and in this post, I'm going to focus - in broad strokes - on sales and...
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Your Customer Testimonials are both free and a powerful sales tool tool
One of the most powerful marketing tools available to you – that is also free – are your customer testimonials. Great testimonials tell...
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Scheduling for success; My time management secrets
I'm always amused when I hear informercials promising that when you start your own business, you'll be able to 'set your own hour's and...
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How to get over the fear of starting your own beauty business
Taking the leap to start my own first spa business at 17 was the scariest thing I had ever done. Now, after more than 15 years of...
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2018 New Year medi-spa marketing ideas and calendar
For some aesthetic and medi-spa businesses, January and February can be tough months getting clients in through the door after frenzied...
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Beauty business new year resolutions to make this year the best ever!
I have a confession. I love the New Year much more than Christmas. For me, it's a time for new beginnings and an opportunity to turn the...
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The How and Why when considering adding facials to your business. Part 2
In a previous blog post (read it here), I broke down the most common facials available with a short pro and con of the service itself....
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Whiplash Aesthetics' new Dermalase IPL adds $8000 dollars in revenue in the first 30 days
Previously a book keeper by profession, Amanda serendipitously fell into the beauty industry when she promised to help her daughter's...
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